A total of 3.06 million cellular mobile connections were active in Jamaica in early 2025, with this figure equivalent to 108 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.
There were 2.37 million individuals using the internet in Jamaica at the start of 2025, when online penetration stood at 83.4 percent.Jamaica was home to 1.56 million social media user identities in January 2025, equating to 54.8 percent of the total population. Source: DATAREPORTAL
This is a 20% increase over the 1.3 million social media users which represented 44% of Jamaica’s population (an increase of almost 9% in 2020). It is evident that social media is a suitable platform to communicate to each target group and the general population.
Leverage the power of 2.9 billion monthly Facebook users and 2.35 billion monthly Instagrammers with some of the most precise audience targeting available today.
Organic Facebook marketing includes posting, boosting and updating your page.
In contrast to content, Facebook and Instagram can be used as an ad platform to connect with the right target market at the right time.
64% of Instagram’s Audience is between 18 -29
90% of Instagrammers follow at least 1 business
75% of Instagrammers take action on at least 1 ad